Tuesday, January 11, 2011

Colour Trends for 2011

Trends are an interesting thing.  First of all there are two kinds of trends: 1) those established by industry-related organizations, and 2) those based on consumer behaviour.  Secondly, there are two kinds of people: 1) those who follow the trends as closely as possible, and 2) those who know what they like irrespective of the trend du jour.

And interestingly, the colour trends shown for 2011, for the most part anyway, seem to be allowing for everyone's preferences to still be "trendy".
Azko Nobel's "The Colors of 2011"
Yolo Colorhouse's "Color Trends 2011"

Pantone continues to release a colour of the year, and this year's is as bright as last year's turquoise, but unfortunately less likely to find its way into as many people's homes: Honeysuckle.

ICI Dulux (an Akzo Nobel company) released a lemon-lime sort of shade of citrus yellow as their colour of the year, and Benjamin Moore's 2011 colour of the year is called "Vintage Wine" - by their own description it is a "rich hue with a deep brown base and a hint of smoky violet".

Lots of words are being thrown around too including: humble, simplicity, refresh, collective, magic... But the truth is that they likely bring different colours to your mind than to mine because we all associate different things, different experiences and slightly different qualities to each of those words.

Azko Nobel has created a ColourFutures International Colour Trends 2011 notebook available for download. It combines a magazine style with a picture book style, and is worth a quick flip through. Click here to go to the download page.

My next post (later this week) will be about the trends beyond colour - pattern and motif, texture, shape and form, mood and ambiance...

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